Fire service warn against Black Friday fakes

Avon Fire and Rescue (AFRS) is urging people to “check it twice” when deciding on buying cheap electrical items during Black Friday.

With many people heading to the shops today to grab a Black Friday bargain, new research carried out by Electrical Safety First reveals that an estimated nine million UK consumers have purchased a fake electrical product as a Christmas gift in the past.

Between 21 – 27 November, the service are supporting Electrical Safety Week which aims to highlight the dangers of fake electrical products as they present a serious fire risk.

AFRS Group Manager for Risk Reduction, Matt Peskett, said: “A fire in the home can be devastating, destroying belongings and endangering lives.”

“Fake electrical products appear more convincing than ever, but they can contain less than half the internal components required to run safely.”

“We would like to urge shoppers to take the time to check that the products they are buying are genuine.”

As well as “checking it twice” AFRS advise consumers to consider the following when making a decision on bargain electrical buys:

  • Buy electrical products from reputable retailers, this way you can be assured you’re buying the real thing
  • Check that voltage is 230-240V, 50Hz and that products are fitted with a three-pin UK plug or charger
  • Look for the padlock symbol at the bottom of the screen when you are filling in your payment details.
  • Beware of words qualifying an item’s authenticity, if the seller claims the product is ‘genuine’, ‘real’ or ‘authentic’ double check the source. Most reputable retailers don’t need to sell their products like this.
  • Beware glowing reviews, especially if the reviewers aren’t verified.

Related Links:

Electrical Safety First: Information on how to spot a fake

AFRS: Fire safety advice



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